WE DESIGN AND MANAGE COMMUNICATION, DEVELOPMENT, AND PROMOTION ACTIVITIES FOR COMPANIES
THAT WANT TO DEVELOP THE DIGITAL INTERNATIONALIZATION OF THEIR BUSINESS.
WE OFFER A SINGLE POINT OF CONTACT FOR PROVIDING CONSULTING AND COMMUNICATION EXCELLENCE SERVICES.
A SINGLE-SUBJECT CAPABLE OF COORDINATING TEAM OF PROFESSIONALS WITH A CONSTANT GLOBAL VISION
FOR ANY TYPE OF CUSTOMER.
CORPORATE
AND FINANCIAL COMMUNICATION
Corporate Communication is built and/or strengthened, enhancing the various corporate assets, from the most specific and concrete (market share, economic results, etc.) to others that are more general and intangible (environmental policy, social commitment, quality, brand equity, human resources policy).
It is precisely the latter, even if difficult to measure if they are communicated adequately, that can contribute to improving the corporate reputation.
The reputation of a subject, a company, an organization, an association, a public institution, or an entire economic sector, is always based on two different types of judgments: based on personal experiences and the public image of the subject.
Among the pillars of corporate reputation, corporate social responsibility is nowadays increasingly important and with a strong impact.
Financial Communication requires a highly specialized approach to reach the final target.
- We develop communication strategies for all stakeholders, shareholders, financial analysts for industrial groups, listed companies, and insurance companies.
- We can provide advice through the development of messages to be communicated, tracking investment trends and industry studies, and Media Relations activities aimed at the economic and financial press.
Thanks to our multidisciplinary expertise, we can offer our customers a communication medium that meets the needs of global financial markets.
BRAND
COMMUNICATION
A brand communication campaign must start from the reference market analysis, so it is possible to work on its key values, by defining and promoting its positioning and perception by reference targets.
We develop integrated communication projects for several industrial sectors and can reach specific audience bands. In the specific sector of the Luxury & Life Style, the group thanks to the management experience can plan and develop internationally Projects and Brands.
DEFINITION OF THE STRATEGY
- Detection phase: analysis of brand positioning both internally and externally.
- Alignment phase: between the perceived position and the desired position.
- Defining Messages: Identifying and Planning Key Messages.
CREATIVITY
- Strategic definition and implementation of the communication project with a strong creative input based on the multi-sectoral experience of specialists.
-Targeted marketing operations targeting specific targets.
- Creativity aimed at achieving results with targeted activity monitoring and evaluation of achievement of set goals.
SYNERGY
- Development of communication projects in synergy with the other tools of classical communication: from advertising to promotions.
AREAS OF INTERVENTION
- A key role in R.P. of the values expressed in ADV
- Relations with the media
- Ad hoc events for specific targets
- Web Marketing / E-PR
- W.O.M campaign
- Co-branding and co-marketing initiatives
- Product launches
- Bartering projects
RELATIONS
WITH THE MEDIA
Media relations are often a strategic lever for positioning and transparency of companies, institutions, and associations. The attention of media relations is therefore increasingly focused on cultivating relationships with journalists through:
Relationships based on professionalism, trust, and transparency.
The key to success in media relations, in terms of effectiveness and outcome/investment ratio, is:
-Targeting of newspapers, periodicals, and radio-television that takes into account the attitudes of the final targets towards the media and the goals to be achieved.
- Constant monitoring of the needs of information managers to respond to changes and trends in the media world.
- Create news that meets the real needs of the target media.
-Traditional integration with communication on the web channel.
- Use of measuring instruments.
THE MEDIA RELATIONS INSTRUMENTS
- Scenario Analysis of Customer's Average Placement.
- Finding the target media.
- Defining the Media Strategy.
- Publishing information materials: press kit, press releases.
- Organization of press conferences.
- Organization of educational and press tours.
- webinar/hangout for journalists.
- Production and dissemination of video news release (vnr)
and Social Media Release (suitable for web communication).
- Coordination and production of photographic and graphic services.
- Handling interviews and one-to-one meetings.
- Media training.
- Daily monitoring of agencies, newspapers, periodicals, radio, TV, and online media.
- Measurement of the effectiveness of communication.
DIGITAL
ACTIVITIES
Support the customer in building, managing and developing the brand reputation online through the use of the network as a connection environment and communication with the company's stakeholders. For this reason, the best resources and competences of the agency in digital have focused on the technology and creative hub called Chemistry.
Chemistry is our reality of E-influencing: it arises from the need to build a solid relationship and a constant dialogue with people who live on the Net, with the intent of supporting our cross-media consulting services.
Chemistry integrates, therefore, into the various agency teams, formed by people with specific market knowledge, with the aim of providing our customers with a comprehensive and targeted targeting solution, applying the already-recognized know-how to digital communication -how and expertise in corporate and brand reputation.
To ensure a constant tense of innovation and maintain high competitiveness in this field, we use a constant sharing of experience and training with the HCMediaGroup network.
SERVICES
- Influencer relationship
- Community management
- Social Check-up
- Social Guidelines
- Digital training: snow digital academy
- Online reputation measurement:
- Online crisis management
- Digital events
OUR INTEGRATED OFFER:
- Instruments
- Social Press release
- Monitoring & alert tools
- Influencer map
- Online reputation analysis tools
- Editorial Products: E-book, E-house organ
- App Development
- Development of blogs/minisites
- Social profile development
- Infographic
- Influencer mapping by sector
- Placement of products on the market.
- Analysis of the values and potential of the product.
- Identification of market segments
meeting the specific needs of companies.
- Definition of a sales and distribution policy
consistent with positioning goals.
- Branding and building corporate image.
- Support in image co-ordination
and corporate communication.
- Consultation aimed at the realization of
a brand that identifies the business, considering
the communicative needs of companies.
- Study, design and construction
of the advertising image of the company
through integrated multi-level communication.
- Marketing mix and successful strategies.
- Finding the right combination
strategies and strategic marketing levers
to be developed in order to enable companies
to achieve their goals.
MAIN COMMUNICATION INSTRUMENTS
STAKEHOLDER
MANAGEMENT
STAKEHOLDER MANAGEMENT AND SUSTAINABLE STAKEHOLDER MANAGEMENT
Effective business strategies go through a complex system of interaction and involvement between groups of people with different interests, stakeholders.
Managing relationships with stakeholders is extremely complex and vary from stakeholder to stakeholder, industry to industry. Relationship management strategies can be set on different bases and with different goals. Today, it is required to find a system that creates value from the confrontation and from the personal and direct participation of the parties by recognizing a common goal or shared values, that is, individual assumption of responsibility for collective interest. For this reason, alongside the more traditional stakeholder engagement activities based on mutual exchange, today it is important to develop multistakeholder engagement activities for the definition of shared solutions: the so-called sustainable stakeholder management.
ACTIVITIES
- SH Intelligence / Insight
- mapping
- prioritization
- KPI analysis/identification
- planning
- engagement
- measurement results
PREPARATION
OF BUSINESS PORTABLE
- One to one
- One to few
- One to many
- Peer to peer
PERSONAL
COMMUNICATION TRAINING
- Managing an Interview with the Media
- Messages and values to be transferred
- Communication in case of crisis
RISK FORECASTING
AND RISK MANAGEMENT
A crisis is a serious and extraordinary event, the consequences of which can damage the product, the company and its people from a financial, image and reputation point of view.
The purpose of managing a crisis is therefore to restore the image of the company through a series of communication activities and the use of appropriate tools. HCMedia Group is also able to develop, through continuous activity identification and evaluation of scenarios, appropriate planning and prevention strategies that significantly reduce risk exposure.
SERVICES
- Identification of crisis areas
- Evaluation of crisis areas
- Identification of the type of crisis
- Evaluation of available information materials
Creation of the Crisis Management Team
- Provision of manual and reference procedures
- Media training
- Simulations
INTERNAL
COMMUNICATION
INTERNAL COMMUNICATION - BRANDING EMPLOYER - TRAINING
Today both Management and employees are looking for consistency between the external image and the Company's internal image. If you manage well, Human Resources can better reflect corporate culture. Motivation is essential: every single represents corporate values. Internal communication motivates employees in the company's management to share the culture and make two-way communication at the top of the enterprise.
INTERNAL COMMUNICATION TOOLS:
- Research & Insight on Employer Branding
- Employer Brand Communication (internal and external)
- (Re) positioning
- Corporate Identity & Culture
- Style & Image
- Motivation programs
- Participation programs
- Resource engagement programs
- Internal communication guidelines
- Corporate Training Management
- Events (off / online)
- Corporate publishing and media (on/offline)
- Hi-Pos Management
- E-tools
- Measurement Tools for Results
LITIGATION PR
These are the activities of Public Relations aimed at managing the communication process during legal proceedings or disputes.
Activities that have the purpose of influencing the outcome, consequences or impact of the proceedings or the dispute over the reputation of a person or company.
THE OBJECTIVES OF THE LITIGATION PR
- Influencing the outcome of a process or a controversy.
- Protect your customer's reputation before and during the process/dispute.
- Neutralize negative advertising (reactive).
- Make the customer's point of view known (proactive).
- Provide an objective print review.
- Helping the media and indirectly public opinion to understand complex legal issues
- To break up a hostile environment.
- Encourage the resolution of a conflict.
PRIORITY LITIGATION INSTRUMENTS
A - Strategic Positioning and Message Processing
B - Supported communication plan, which includes:
- Media Relations
- Digital communication
- Public affairs, lobbying and cohesion building
- Media Training
- ADV
- Events
- Campaigns for awareness-raising
- International Coordination
POLITICAL SCIENCE
AND STRATEGY
HCMediaGroup specializes in providing political campaign strategies for candidates and issues. By combining expert strategy with "authentic" social media practices, sophisticated media buying and production operations, we create the awareness candidates need to best convey their message to the target audience.
EVENTS
MEDIA PRODUCTION
Great Events
HCMediagroup, through its professional management experience, for its institutional and corporate customers has moved its know-how into the design and creation of international events, prestigious cross-media, cultural and entertainment projects of great visibility and strong media impact addressed to an international audience.
HCMediagroup has created an innovative division dedicated to Branded Entertainment, from ever-changing editorial content, cramming every single aspect, from conceptualization to social channels to engagement, to television broadcasting.
Film, TV, & Media Production
We use the state-of-the-art equipment that is just right for a particular setting and for each project we select appropriate directors, writers, graphic designers, videographers, photographers, editors, sound engineers, musicians, music supervisors, set designers, and crew.
ABOUT US
Since 2009, HCMedia offers services and consulting to Italian and foreign companies, manages communication, development and promotion activities for companies that want to internationalize their business.
HCMedia has created a team of professionals who combine different skills by offering an interesting range of solutions from Corporate and Legal Consulting to the study and realization of economically, financially and environmentally sustainable business projects. Over the years, our team has collaborated with companies, professionals and institutions, working in areas of technological innovation and gaining a profound knowledge of the market and the most advanced operating strategies.
HCMedia has created an innovative division dedicated to Branded Entertainment, from ever-changing editorial content, covering every single aspect, from conceptualization to social channels for engagement, to television broadcasting.
HCMedia develops integrated communication projects for several industrial sectors and can reach a specific audience Target. In the specific sector of Tourism and Luxury & Life Style, the group thanks to the management experience is able to plan and develop internationally Projects and Brand.
